Tools to help you develop an awesome local SEO strategy
One of the smartest moves one can make as a marketer is attracting ideal customers to your business. This will save you time and make the marketing process smoother. Local SEO is crucial for the success of an online marketing campaign as it has the potential to improve your rank in search engines. SEO management tools have become more critical with the growing importance of local SEO for business. However, it would help if you kept in mind that not all tools are created equal. Following are some tools to help you develop an awesome local SEO strategy-
Google business profile
Google Business profile is the most effective local SEO tool, and this profile allows you to interact with your clients by replying to online reviews and asking questions. It is a helpful Google tool that provides valuable insights into local search performance. It has a statistics page that displays the precise queries your potential clients use while reaching your business profile on Google search. The following are the benefits of having a Google Business profile-
- Practical and easy to manage.
- Premium options are available.
- You can edit your listing and speak for yourself.
- Understand and expand your experience.
2. Moz Local
It is a local SEO software that helps your business build different types of local citations and also find duplicate listings to enhance your local rankings. It is a fantastic platform as it automates the process to ensure your local citations are correct with a local citation finder. This listing management tool will save you many hours of work each month. The tool also sends the most up-to-date location information to the most relevant local directories. This help in keeping your NAP consistent across all the local citations and local directories.
You will also have access to a local listing dashboard, allowing you to track and optimize all the online listing’s general performance. You also have the liberty to reply to customer reviews on social media.
Following are the features of Moz Local-
- The on-page recommendations.
- Competitive analysis.
- Pro training webinars.
- Beta access to all the new tools.
- Online marketing guides.
- Weekly crawls.
- Rank tracking.
3. SEMRush position tracking tool
This is an excellent tool for tracking the website’s rating using specific keywords. It also includes a competitor’s discovery report to help you determine who else is competing for the exact target location, keyword, and devices as you. The function allows you to track up to 20 competitors all at once and keeps track of their placements. This tool makes it very easy to conduct SEO audits in addition to keyword research. You can also see what your competitors rank for compared to the terms you rank for in the local market.
This position-tracking tool is the one that helps you track all the SERP features to capture the attention of the target audience. You will also be able to enhance your CTR. Many people avail of SEO Canberra, a digital marketing agency that provides clients with different SEO services.
4. Growth bar
This is a low-cost SEO and can be accessed as a standalone web app or a typical Chrome extension. It is the type of tool that can be used to track the position of the website’s top keywords. This can be very helpful for competitor analysis and local keyword research.
It is an SEO tool that also provides insights into a website’s domain authority and allows you to see and track the authority of your competitors. All these factors also help you optimize all the local search results, and you can also use the tracker to check which domains rank for specific keywords or which domains frequently appear for certain queries. This tool helps internet-enabled businesses from ecommerce businesses, blogs, and startups uncover different critical data points as well as recommendations.
5. Local SEO checklist
Local SEO is a very complex subset of traditional SEO, and many kinds of business owners can get overwhelmed with how much they need to handle to improve their overall visibility in the local search results. You can use a local SEO checklist for all the basics handled so you get found in SERPs.
This tool has many powerful features which help you repair all the frequent local SEO issues on the website. The local SEO checklist tool also includes a schema scanner which detects marked-up material.
You can also use this free tool for learning about local SEO. You can also ensure your online presence is optimized for all the local searches. It is a top SEO tool which includes a small business checklist that gives you a detailed insight into your everyday duties you ought to complete.
6. Google Ads keyword planner
This keyword planner helps you research keywords for all your search campaigns and you can avail of this free tool for discovering new keywords which are related to your business. This tool also provides another way to create search campaigns that are centered around in-depth keyword research.
Following are the benefits of this tool-
- You can discover new keywords and get suggestions for the keywords related to your products and services.
- You can also see estimates on the number of searches a keyword is getting each month.
- You can see the average cost for your ad.
- You will also be able to see how your keywords fit into different categories related to your brand.
This tool also provides different features which may be useful for the local SEO and this tool can also be used to design PPC campaigns.
7. Google trends
It is the tool which is primarily used for comparing the keyword popularity and for tracking event-driven increases in the keyword search volume. The tool provides valuable data such as search volume index and the user location information. You can also use this information for constructing focused ads and also for devising new strategies for outranking your competitors. You can also use the information from Google trends as it can help you appear in the Google search.